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SCVO
Funding Scotland
TFN



Supporting Scotland's vibrant voluntary sector

Scottish Council for Voluntary Organisations

The Scottish Council for Voluntary Organisations is the membership organisation for Scotland's charities, voluntary organisations and social enterprises. Charity registered in Scotland SC003558. Registered office Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh EH3 6BB.

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Sharing the news of a closure

Letting the people involved with your organisation know about a closure isn’t an easy task, and could,local or national media.,For smaller or local organisations, local press and radio could be a good first call.,The most common way of securing media coverage is through the publishing of a press release.,After you have written this press release, you will need to share this with journalists and media outlets

https://scvo.scot/support/closing-down/sharing-the-news

Press coverage tips for charities

angle/hook with youBe transparent – people can tell when you’re not being honest, whether it’s the press,Find out which channels they use/prefer (i.e. newspaper, Facebook, TikTok)Press is just one piece of,the puzzle – think about advertising, social media, events, emails How can charities make journalists,a press release – and make the subject stand out!,if certain details are vital or if they can be linked etc Do press releases have to include photos?

https://scvo.scot/about/work/campaigns/archive/never-more-needed/resources/press-coverage-tips-for-charities

Voluntary sector organisations

are already sharing their experiences online to start using #NeverMoreNeeded when sharing on social media,some of the work you are doingEncouraging others to take part and share their experiences (see social media,Press coverage tips for charities We recently hosted a webinar with media professionals from Third Force,& Cat Home to discuss the best ways to get charity stories out there – and we’ve pulled together a press

https://scvo.scot/about/work/campaigns/archive/never-more-needed/stories/voluntary-sector-organisations

#NeverMoreNeeded Resources

Press coverage tips for charities We recently hosted a webinar with media professionals from Third Force,& Cat Home to discuss the best ways to get charity stories out there - and we've pulled together a press,Here are some ideas about how to support charity or community partners through coronavirus and beyond,Social Media Assets To access and download #NeverMoreNeeded graphics to use on your Twitter, Facebook,or LinkedIn channels, view our social media assets.

https://scvo.scot/about/work/campaigns/archive/never-more-needed/resources

Smoke Free Public Places

medical bodies, focusing on providing evidence-based research and information to MSPs, the public and the media,executive of ASH Scotland, said the main challenge was an initial lack of interest from the public and media,“The press was very hostile, saying it would kill the pub culture and spoil people’s fun.,We had to frame it as a debate about health, about a toxic substance, not people’s comfort.,The heated media debate helped explain to people what it was about.

https://scvo.scot/about/work/campaigns/archive/20-years-delivering-change/smoke-free-public-places

4. Stay in touch

A few ways to say thank you are to: Send a thank you letter or emailIssue a press release about their,Maintain good communicationKeep records of press coverage that you can shareComplete good monitoring,budget or are struggling to deliver what you set out to do, you should be open and talk to your funders about

https://scvo.scot/funding/guide/steps/stay-in-touch

Video streaming services

All video platforms integrate with social media platforms and embed into websites.,Think about how you could use videos to complement your service.,users People won’t watch if you don’t put your video in the right place and explain why they should press,It’s important to think carefully about its location, title and description.,You might promote it differently on social media to how you present it on your website.

https://scvo.scot/support/digital/inclusion/doing-digital-inclusion/research-and-resources/tools-functionality/video-stream

AI organisational policies

This will be similar to a “use of social media” policy.,Depending on your organisation there may also be pressing issues related to security, privacy, reputational,Internal policies for procuring generative AI products It is important to think about having a policy,stakeholders may be asking questions about your approach to AI.,Digital product teams can start thinking about simple applications, but model capabilities are still

https://scvo.scot/support/digital/guides/ai/ai-policies

Read all about it – how to get press coverage

Jolene Campbell advises charities to forget about the latest digital trends and focus on telling great,stories to win media coverage

https://tfn.scot/opinion/comms-is-not-all-digital

Poll: Is the tabloid press bullying charities into silence?

Nine out of 10 charity workers fear campaigning by the voluntary sector is under threat

https://tfn.scot/polls/poll-is-the-tabloid-press-bullying-charities-into-silence