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Supporting Scotland's vibrant voluntary sector

Scottish Council for Voluntary Organisations

The Scottish Council for Voluntary Organisations is the membership organisation for Scotland's charities, voluntary organisations and social enterprises. Charity registered in Scotland SC003558. Registered office Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh EH3 6BB.

Digishift 48 - Supporter Experience

Date
10:00-11:00, 29 September 2021
This event took place over 2 years ago
Attendance
Online
Contact
John Fitzgerald
01312810889
Topic
Digital
Overview

Lesley Pinder is the Head of Supporter Experience at the British Red Cross. In this session she’ll talk about what ‘experience’ means, how it can shift the way we think about our audiences and improve what we design for them and how we communicate with them.

She’ll also share some of the principles they’ve embedded at the British Red Cross to improve the experience of their supporters and successes (and failures!) along the way before opening up a discussion about how a focus on experience might apply to your audiences, organisations and every day work.

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