# Test, launch and review

Once you’ve created a new website, you will be excited to share it. Just before you launch it more widely, make sure you’ve tested that everything is working. It’s particularly important to: 

*   Check that links are working 
*   Make sure any forms or contact buttons are working 
*   Test how the site looks on mobiles and tablets. 

Once you’ve done this, you’re ready to launch your new website to the world! Tell your audience what they can find on the website, and you can even explain which user needs you’re hoping you’ve met and what your process was – it can help your audience feel that you’re meeting their needs to understand why you’ve made changes.  

It’s a good idea to have a way of accepting feedback on your new site too – this should help you pick up and fix any teething problems.  

### User testing 

You might have a specific website feature you are developing, for example booking an event or an appointment, or making a donation. 

When working on a particular feature or process, it’s important to do some user testing to ensure that the process works properly. Doing user testing with a small group of external users can help you spot assumptions and problems that you might miss if you only test something internally. 

### Loose ends

If you’ve had an old site up and running before your new one, you will want to set up redirects to ensure that old links to important content still work properly. 

Your website developer will probably have had an admin account set up as part of the build process. Once the site is live, you should review and reset user access, making sure that you only have admin access set up for people who need it. 

Make sure your social media profiles and email footers have been updated if your website address has changed. 

### Review 

Build in a time to review your website and ask your team to spot any bugs or issues where the site needs a bit more work. 

Check stats of which pages are performing well, or less well 

Monitor traffic to your helpline or enquiry email. If you’re seeing a spike in traffic, you may need to take action to get core information more easily accessible on your website. Conversely, if helpline and email enquiries on routine queries is lower, this can be a sign that your new website is helping people more effectively. 

Here are a few useful resources to help you with the launch stage of your website project:

*   [Google Ad Grants – Free Google Ads for nonprofits](https://www.google.co.uk/grants/)
*   [SEO Starter Guide: The Basics | Google Search Central  |  Documentation  |  Google for Developers](https://developers.google.com/search/docs/fundamentals/seo-starter-guide)
*   [Writing and editing: Metadata for search engines – Content style guide – Service manual – Office for National Statistics (ons.gov.uk)](https://service-manual.ons.gov.uk/content/writing-for-users/metadata)

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## About SCVO

SCVO (Scottish Council for Voluntary Organisations) is the national membership organisation for Scotland's voluntary sector.

Our role is to champion the role of voluntary organisations in Scotland and to support them to do work that has a positive impact.

SCVO supports members and the wider voluntary sector with all aspects of setting up and running a voluntary organisation. SCVO represents the needs and concerns of the voluntary sector to the Scottish government in Holyrood and UK government and Westminster. Through our learning and events programme SCVO offers training and development opportunities to the sector.

Members access an extensive membership benefits package including specialist, in-depth, 1-to-1 guidance from our Information Services team and from professional service partners.

Access to exclusive membership networks (including comms, employers, governance and policy) supports members to grow their connections, stay up to date, exchange ideas and views with peers, and learn through tailored learning opportunities.

SCVO members enjoy free access to Funding Scotland Premium to stay on top of funding opportunities to support their organisation’s financial resilience.

Discounts and savings on SCVO products and services (including our HR service, managed IT support, payroll service and events and training) and partner offers provide members with support to allow them to focus on delivering their organisation’s goals. Further SCVO products and services include [extensive digital support](https://scvo.scot/support/digital), a climate action resource [Growing Climate Confidence](https://climateconfident.scot), a voluntary sector publication [Third Force News](https://tfn.scot) and a voluntary sector jobs and recruitment service [Goodmoves](https://goodmoves.org).

For more information on SCVO membership, visit [SCVO membership](https://scvo.scot/membership)
