SCVO

Day

Wednesday 11 February

Time slot

13:30-14:30

Room

Fintry auditorium
Wheelchair accessible

Contact

Megan Ross

Topic

Digital, comms & marketing

Overall aim

This session will help you overcome any overwhelm you have about AI by giving you practical tools try out and the confidence to get started.

Description

Have you got your head round what AI means for your charity’s marketing and communications? Come along to this session to explore practical tools and tips for making the most of what AI has to offer. Our expert speaker is Matt Haworth, Co-Founder of Reason Digital, a social enterprise digital innovation agency with hands on experience of training, strategic planning, and implementing AI projects in the voluntary sector. Matt will help you cut through the AI noise and focus on what you need to know to put AI into action on your charity marketing and comms.

We’ll draw out key lessons for charities and public sector orgs on applying Generative Artificial Intelligence (GenAI) to marketing, service delivery, fundraising and governance. This down-to-earth session will cut through the hype and get right down to hard-earned insights from a range of real-world AI projects in the sector. We’ll look at practical case studies of successful AI projects, and some AI experiments that haven’t gone so well with results that are sometimes amusing and sometimes terrifying. Through these we’ll show how the best uses of AI make organisations more human - not less - by supporting us humans with what AI can do best.

Who is the event aimed at?

Corporate services (comms/finance etc), fundraisers, trustees and people with governance responsibilities

Who is speaking at this event?

Matt Haworth, Co-Founder of Reason Digital