Jack's Wee Snowman with the Big Heart - Glasgow Children's Hospital Charity
About Jack's Wee Snowman with the Big Heart - Glasgow Children's Hospital Charity
Jack's Wee Snowman with the Big Heart was the charity's Christmas fundraising appeal in 2022. Six year old Jack, who has been waiting for a heart transplant for 2 years, was the hero of the campaign. Jack designed a Christmas bauble - his 'Wee Snowman with the Big Heart' - which the charity's volunteers hand-made for supporters to buy. The campaign raised £23,000 from more than 600 donors. The campaign also had an organic social media reach of 100,000+, raising awareness of the importance of organ donation. Jack was thrilled to hear he was a finalist.
The People's Choice Award is sponsored by SCVO Credit Union