Each and Every Child (hosted at The Robertson Trust)

Day

Wednesday 11 February

Time slot

11:00-12:15

Room

Carrick room
Wheelchair accessible

Contact

Michael Wield

Topics

Leadership Families & communities Equalities & human rights

Overall aim

• To inform attendees about the power of framing and how we can use tested framing techniques, rooted in robust research, to challenge stigma and discrimination.
• To share information about the mindsets that exist within the wider public that make it harder for us to talk about our work, and support our communities.
• To raise awareness of how narratives are constructed and the risks of what happens when we don’t use framing techniques.
• To signpost to where people can find robustly tested evidence based framing tools to help shift public narratives and build support for our solutions.

Description

Change the Story, Change the World.

How we communicate about an issue matters. The choices that we make will directly influence how people think, feel and act. However, we also know that there are a lot of assumptions and inaccuracies about the work that we do, and the communities that we serve. We are living in times of divisive narratives which can lead to individuals and communities becoming more stigmatised, and this makes the work of the third sector even more challenging.

Delivered by Each and Every Child and FrameWorks UK, this session will explore how we can use evidence-based framing techniques to shift public thinking on social issues in a positive direction - tackling divisive narratives and building support for the changes we are working towards. Framing an issue effectively means doing things a little differently to standard awareness raising, messaging or campaigning. It's about the ideas we share, and how we share them: what we emphasise, how we explain an issue, and what we leave unsaid. Using framing care experience and the care system as an in depth example, but drawing on research into how we can talk about poverty, homelessness, child development and health, this session aims to share the power of framing - and the risks behind not understanding how our messages could land with our audiences.

Each and Every Child aims to build understanding and shift public attitudes towards care experience and the care system in Scotland. By sharing robustly tested framing recommendations, based on research into Scottish public attitudes conducted by FrameWorks UK, we can counter stigma and discrimination towards people with experience of care. Each and Every Child is funded by The Robertson Trust, The Scottish Government, CELCIS, Social Work Scotland, Esmee Fairbairn Foundation and Life Changes Trust.

FrameWorks UK is a not for profit communications research organisation that works with charities, foundations and other mission-driven organisations to help them communicate about social issues in ways that will create change. 

Who is speaking at this event?

Claire O’Hara – Programme Director, Each and Every Child
Michael Wield – Strategic Development Manager, Each and Every Child
Tamsyn Hyatt – Director of Evidence, FrameWorks UK
Denisha Killoh – Voices of Experience Reference Group Consultant, Each and Every Child