Public Perceptions of and attitudes towards the control of wild animal species in Scotland

The aim of this research project was to investigate public perceptions of and attitudes toward the control of wild animal species in Scotland. Support for four different wildlife control measures (the need for population culls,translocation, the protection of species facing extinction and the issue of species reintroduction to Scotland) with reference to four wild animal species (American mink, hedgehogs, European beaver and capercaillie) was investigated. Willingness to pay for wildlife control measures was assessed using the CV Market Stall technique, incorporating a traditional quantitative approaches with an innovative qualitative approach which allows a detailed understanding of attitudes towards wild animal control to be recorded.