Transform Scotland - A Wee Walk Works Wonders
Why you should vote for Transform Scotland - A Wee Walk Works Wonders for the People’s Choice Award
We are Scotland’s alliance for sustainable transport. Our diverse membership brings together public, private and third sector organisations from across Scotland.
In March 2024, we ran a media campaign, "A Wee Walk Works Wonders”, to encourage adults to walk for short journeys instead of driving.
The campaign ran in Renfrewshire, Moray and Aberdeenshire, using: online videos; radio ads; ads on the sides/backs of buses; six sheets; and A3 posters.
Our cute, colourful characters - a heart, brain, piggy bank and planet - each highlighted one of the benefits of walking more.
As a result of the campaign, 37,000 people started walking more for short journeys instead of driving. If this behaviour change is maintained, it will save 2,500 tonnes of carbon/yr.
Vote for Transform Scotland - A Wee Walk Works Wonders
The People's Choice Award 2025 is sponsored by HSF Health Plan
