Digishift 44 - Ends: why we should never overlook endings for digital services

What does it mean to end something well?

Lots of organisations spend loads of time thinking about what happens when people find and join their service. But what happens when someone stops using your service? Or your work is no longer needed?

This might feel far removed from your day-to-day work. But organisations that thinking about 'good endings' are likely to be much more attuned to the needs of people they serve, and more ready to pivot and change as their user's needs change.

Joe Macleod is founder of the world's first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. Author of the Ends book that iFixIt⁠ called 'the best book about consumer ewaste'.