DigiShift 46 - Building Big Digital Movements: adopting a digital mobilisation model to engage the public at scale & drive action

With Paul de Gregorio, founder at Rally

Adopting a digital mobilisation model to engage the public at scale & drive action.

Organisations from all over the world have used digital techniques as the catalyst to build or harness the energy of existing movements in order to bring about the change they want to see.

Greenpeace, the ACLU and countless political campaigns from all over the world have applied movement building techniques to their successes and we can learn a lot from them.

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Paul will explain the theory behind mobilisation and movement building and how it applies to charities/campaign groups. He will give examples of how organisations activated this thinking to drive successful public engagement, campaigning and fundraising activities.

This session will leave you with the inspiration, knowledge and examples to enable you to build a big digital movement at your organisation.

Paul de Gregorio is the founder of Rally and leading digital engagement & mobilisation strategist. Rally works with organisations fighting for a fairer, healthier, safer, greener, more equal world.

Paul has worked with charities and membership organisations all over the world, including (but not limited to), Cancer Research UK, American Civil Liberties Union, Refuge, Amnesty International, Terrence Higgins Trust, Oxfam, Anti Slavery International, Joint Council for the Welfare of Immigrants, Greenpeace, The Labour Party, Crisis, Save the Children, WWF and Friends of the Earth - to deliver mobilisation, fundraising and campaigning activity that engages the public at scale and inspires them to take action.

Paul was previously Director of Digital Engagement at Open, a UK fundraising and communications agency where he pioneered the use of mobile as an engagement and recruitment tool in the UK, Australia and the USA. In addition, he launched the agency’s US operation, building the brand, securing its clients and overseeing projects.