Scottish Charity and Public Surveys 2020. (September 2020)
The Scottish Charity Regulator (OSCR) has published the results from its Scottish Charity and Public Surveys 2020.
The research was carried out by Breaking Blue, an independent market research organisation and member of the Market Research Society. It presents views from 1,010 Scottish adults and 1,102 charity representatives as well as findings from four focus groups with the general public (two each in Aberdeen and Glasgow) and eleven in-depth telephone interviews with charities.
The charity survey asked questions to help identify the challenges faced by charities and examine the perception of OSCR amongst charities. The public survey measured trust in charities, attitudes towards charity regulation and explored the impact of regulation on trustworthiness.
Key findings include:
Public trust has increased to an average score of 7.02 out of 10 in 2020 from 6.14 out of 10 in 2018. Trust was strongest for charities working in Scotland (7.2 out of 10), charities working with volunteers only (7.18 out of 10) and charities working locally (7.09 out of 10).
93% of Scottish adults have given money, time or goods to a charity in the last year.
The importance of a charity’s cause was the most common reason for choosing to support a charity (56% of those who donate), followed by trustworthiness (44% of those who donate).
Feedback from charities found that OSCR is highly trusted to keep a reliable register (96%) and to regulate the charity sector fairly (94%).
58% of the public said knowing how much of a donation goes to the cause and 55% said seeing evidence of what the charity has achieved would make them feel a charity was trustworthy.
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