Social media fundamentals

Are you thinking about getting started on social media, but aren’t quite sure how to go about it? Well, get ready to enter a whole new world of communication that will help you reach your members, networks, and the voluntary sector in times of crisis and beyond.

This online course with Ross McCulloch from Third Sector Lab will get you started on a social media strategy and show you how to use social media platforms such as Facebook, Twitter and blogging more effectively and make every post, reply, like and comment count!

Using various social media platforms the aim of this practical and interactive online course is to help you to:

• understand the benefits of using social media
• develop a social media strategy
• develop a social media policy
• integrate social media with your existing website

Twitter, Facebook and blogging don’t have to be a mystery any longer - this online course will help you develop the skills to use these core social channels more confidently and effectively. Whether it is part of your role, or you just want to be more social media savvy, it has never been more important to communicate well online. Using online tools, group discussions and lots of practical exercises you will look at:

• X (Twitter)
• Blogging
• Video & audio
• Facebook

You will also look at creating a social media strategy - every post, reply, like, and comment should serve a purpose! Having a social media strategy you will have everything you plan to do, and hope to achieve, at hand! It will guide you and let you know whether you're succeeding or failing at your objectives. 

This online course is aimed at anyone making their first foray into the world of social media or for those who want to refresh their social media strategy.

There are no formal entry requirements.

Course format: 3 hour session, with time to recap on the main points and an opportunity for questions.

• "Ross McCulloch is incredibly knowledgeable on this subject and this came through. He also led the training very well and involved everyone."
• "The session was very useful and Ross was welcoming and very knowledgeable. I felt comfortable to ask questions throughout."
• "The trainer was very well prepared, his understanding of the sector was great and I liked the pace of the training session."