Your case for support is a marketing tool which tells your story and sets out the facts that make your organisation and its work important. It helps funders, donors and supporters understand the benefits of your work and why they should support you. It provides a consistent message for the organisation which can be tailored depending on the specific campaign or project.
Tip: It can be useful to look at the case for support from other organisations for ideas on the type of information to include in yours.
Your case for support should seek to answer the following questions:
- What does your organisation do?
- Why does your organisation exist?
- What is unique about your organisation?
- What difference are you trying to make and how will your work achieve this?
- How can the donor get involved?
- Why should the donor support your work?
Below is a guide of what to include in your case for support:
History and Background
- A summary which explains the history of your organisation and puts your work into context.
Vision and Mission Statements
- What is the overarching vision of your work and what you will do to achieve your mission?
Goals and Objectives
- How you will achieve your goals and what are the specific ways in which you will meet your objectives?
Projects and Services
- What projects and services do you deliver that help to reach your objectives and what are the benefits of this work on the cause or people you support? This should stress the real impact that your organisation is having on people and communities.
Finances and Existing Support
- Break down your costs to show where your funding goes and show where funding is needed. You should also include details of significant existing support if appropriate.
Governance and Staffing
- Outline your governance structure – the composition of your board, how it is elected and its relevance to the work you do – along with how staff and volunteers will deliver your work.
- Include case studies and testimonies which demonstrate the real impact that your work is having on those you support.
Key Facts and Figures
- Headline facts and figures that highlight your impact in numbers.
A very helpful guide for fundraising which includes a section on writing a case for support. Although aimed at the
heritage sector, it is relevant to many other types of projects.
by Inspiring Fundraising
As part of their Fundraising Essentials series, the Chartered Institute of Fundraising have a helpful video about
building a case for support.
by Chartered Institute of Fundraising