The Internet of Things or "Is Your Marmite Watching You?"
1 September 2014
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This technology is being designed to change our behaviour in a good way but who decides what is good or bad?New technology is being designed to ‘nudge’ us, to send some kind of physical reminder (noise, vibration etc.) for us to act in some way. For example, if we haven’t reached our exercise target for that day, we can be ‘nudged’ to encourage us to keep going until we have. This technology is being designed to change our behaviour in a good way but who decides what is good or bad? Who sets up the value data frame? Additionally big corporations are starting to invest in this technology. Both Google and Apple have come under fire for tracking and collecting personal data. If such companies invest in household items which connect to the internet does this simply give them greater opportunities to gather our data? If technology is changing our behaviour and patterns of thinking who is really in control of it, the users or the big companies? In a bid to make our lives more efficient are we blindly buying into increased corporate influence and control? The internet of things raises many concerns (in particular a large focus of audience questions was on the use of these technologies for marketing purposes). However, as Professor Speed pointed out, the application and use of the Internet of Things is only limited by our imagination. Imagine a world where someone with diabetes has their life saved because their fridge can monitor the sugar content of the food being consumed, or where the heating /cooling system automatically adjusts based on the body temperatures of people in individual rooms – reducing unnecessary deaths in the elderly. These are just two examples of where the Internet of Things offers powerful benefits. If there is one thing this Fringe show highlighted, it was that the possibilities are endless.
Last modified on 22 January 2020