Evidence library

How can we develop and maintain social contact models in a time of social distancing? This report aims to help build more effective social connection projects for older people during the new operating environment of COVID-19.

The research used evidence from the previous 5 years of the Ambition for Ageing Programme to identify types of intervention and how these could be adapted during the pandemic and as we recover. We also collected case studies to demonstrate how VCSE organisations had already started to adapt.

Summary of key findings

The research identified four overarching key design principles to support the development and sustainment of social inclusion activities in the context of whatever comes next:

– Based on hobbies or shared interest – Developing projects based around hobbies or shared interests can provide a familiar and safe space through which to re-enter society.

– Builds community connection – Being part of community life in the widest sense can be a great help. The key is to help people understand what’s going on locally so that they feel part of a community, even if they are at the edge of it.

– Realistic goal setting – Do recognise that we may not be able to address all needs at this time, but that we can ease the situation people are in. Be honest with people about what can or cannot be achieved and look for solutions that at least make visible improvements, even if problems cannot be solved entirely

– Getting the messaging right- The messaging we use should also be influenced by understanding how people perceive risk.