review report The effectiveness of the self-regulation of fundraising in Scotland: an informal review,Only 100 (0.5%) charities operating in Scotland employ fundraising agencies.,donors as short-term targets. 2.3 What respondents said could be improved Trust in charity fundraising,(fun-runs, charity events); (iii) donations from the public - covenants, wills, etc.,and agencies, including issues around data management, data protection and opting in or out of fundraising