Making the most of LinkedIn

Want to understand how to use LinkedIn? Interested in improving your online presence in a way that doesn’t feel awkward or too time consuming?

This online course with Tereza Litsa will get you started on how to use LinkedIn, its best practices, and everything you need to know to use it effectively for your role and objectives. As more users leave Twitter, LinkedIn offers an alternative for engaging in online conversations with individuals and organizations.

The aim of this half-day course is to help you to:

• Understand how to use LinkedIn
• Learn its best practices
• Get a better idea of how you want to use the platform
• Optimise your profile to highlight your expertise
• Feel more confident in showing up online
• Embrace thought leadership in a way that makes sense for you 
• Understand the differences between a personal profile and a company page and how you can use them effectively
• Explore ways to inspire your team and organisation to be more strategically present

You don’t need to be a social media expert to use LinkedIn. This online course will incorporate group discussion and activities to help you learn the channel’s best practices to use it in a way that makes sense for you.

Whether you’re already in a social media role or you want to be more active online, this is the best time to learn more about LinkedIn. As more users leave Twitter, it feels like an alternative to engaging in online conversations with other individuals and organisations. 

Blending theory and practice, this course will help you to: 

• Understand LinkedIn's role in professional communication and its advantages over other platforms
• Confidently navigate LinkedIn's features and engage with your network 
• Optimise your LinkedIn profiles to highlight your expertise 
• Develop strategies for thought leadership and engaging content creation
• Use LinkedIn effectively for networking and supporting organisational goals

This online course is designed for everyone interested in making the most out of LinkedIn. You don’t need to work in a comms role to benefit from this. In fact, it can help you improve your presence even if you don’t actively manage an organisational page.