Comms and marketing made easy

Despite what people in communications say, "communications" is really not that complicated. 

What is complicated is knowing how to engage with supporters, stakeholders, funders and friends so as to keep the show on the road. 

It has never been more important to keep communicating (talking and listening), and yet there has rarely been such demands placed on people to deliver. 

Our Comms and marketing made easy course with Lawrence Broadie from Electrify is back as an in-person, all day event. Boom! 

This refreshed course will focus on the thing we believe every voluntary sector organisation needs to do: tell stories. 

It will be full of interaction, engagement and discussion as we take you on a whistle-stop tour of what we reckon makes a great story and how you can go about telling them. There are loads of ways!

You’ll also be able to see some of the work Electrify have been engaged in recently. 

During the second half of the day, we’ll work in groups on practical activities that will help you to tell an effective story.

Everyone working in the voluntary sector must play a positive part in the promotion of your charity’s mission and work - it’s crucial. 

You have amazing stories, which can influence funders, stakeholders, civic and elected leaders, your supporters, and the wider public. 

So, we’re going to ban jargon, cut out codswallop and create a bunkum-free zone by guiding you through a cracking morning of comms advice and storytelling support. 

And, remember to bring whatever the big thing that's happening in your organisation right now. Know it, and be ready to share it! 

During this online course we will: 

• Learn about you, your organisation and find out what you need to get from the day
• Explain what we mean by storytelling, and why it matters   
• Take you through our six stages to get a great story
• Identify what currently works (or how to adapt) with latest trends and tactics 
• Brainstorm some of your own organisation’s storytelling needs, together
• Work collaboratively to develop storytelling focused comms plans and activities

This course is aimed at anyone new-ish to communications and marketing in the workplace and/or voluntary sector, or anyone who wishes to refresh their existing skills.

There are no formal entry requirements

Session format: 10am-4pm, with a 45 minute break and lunch provided; coffee/tea breaks during the morning and afternoon as the group wishes!

• "Overall the session was great. It was well organised and Lawrence delivered the workshop in a professional and enjoyable way."
• "Really enjoyed the session. Lawrence was great..."
• "The structure and flow was clear and there was never any rush."