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Supporting Scotland's vibrant voluntary sector

Scottish Council for Voluntary Organisations

The Scottish Council for Voluntary Organisations is the membership organisation for Scotland's charities, voluntary organisations and social enterprises. Charity registered in Scotland SC003558. Registered office Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh EH3 6BB.

Social media fundamentals

10:00-13:00, 18 June 2024
Course length
1 Day
Helen Swatton
Ross McCulloch
Course overview

Are you thinking about getting started on social media, but aren’t quite sure how to go about it? Well, get ready to enter a whole new world of communication that will help you reach your members, networks, and the voluntary sector in times of crisis and beyond.

This online course with Ross McCulloch from Third Sector Lab will get you started on a social media strategy and show you how to use social media platforms such as Facebook, X (Twitter) and blogging more effectively and make every post, reply, like and comment count!

Overall course aim

Using various social media platforms the aim of this practical and interactive online course is to help you to:

  • understand the benefits of using social media
  • develop a social media strategy
  • develop a social media policy
  • integrate social media with your existing website
Course objectives

Twitter, Facebook and blogging don’t have to be a mystery any longer - this online course will help you develop the skills to use these core social channels more confidently and effectively. Whether it is part of your role, or you just want to be more social media savvy, it has never been more important to communicate well online. Using online tools, group discussions and lots of practical exercises you will look at:

·      X (Twitter)      ·      Blogging     ·      Video & audio         ·      Facebook

You will also look at creating a social media strategy - every post, reply, like, and comment should serve a purpose! Having a social media strategy you will have everything you plan to do, and hope to achieve, at hand! It will guide you and let you know whether you're succeeding or failing at your objectives. 

Who is the course aimed at?

This online course is aimed at anyone making their first foray into the world of social media or for those who want to refresh their social media strategy.

Entry requirements

There are no formal entry requirements.

Other Information

Course format: 3 hour session, with time to recap on the main points and an opportunity for questions.

Previous delegate comments

•"The trainer spoke very clearly and explained everything very well. He made sure everyone understood before moving to the next topic/discussion. I thought that the trainer used real-life examples of situations which helped me understand discussions."

•"Ross uses a very relaxed manner during his presentations. His knowledge is phenomenal using great personal examples to back up the theory."

In house training service
This course can be delivered in-house. Find out more
Please note: Only a few places left
£130 (member rate £90)

If you belong to an organisation in SCVO membership, you will save £40 when booking this course

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