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Supporting Scotland's vibrant voluntary sector

Scottish Council for Voluntary Organisations

The Scottish Council for Voluntary Organisations is the membership organisation for Scotland's charities, voluntary organisations and social enterprises. Charity registered in Scotland SC003558. Registered office Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh EH3 6BB.

Comms and marketing made easy

Date
10:00-13:00, 30 November 2022
This event took place 6 days ago
Course length
1 Day
Attendance
Online
Contact
Helen Swatton
Trainer
Lawrence Broadie
Topic
HR, employment and jobs
Course overview

Despite what people in communications say, ‘communications’ is really not that complicated. 

What is complicated is a global pandemic, a lockdown and the fear and fright that brings, and so it has never been more important to keep communicating (talking and listening) as we engage with supporters, stakeholders, funders and friends to keep the show on the road. 

Our Comms and marketing made easy course with Lawrence Brodie from Electrify has been adapted for the times we live in and although it will be delivered digitally, you can be sure it will still pop! 

This session will focus on the thing we believe every voluntary sector organisation needs to do: tell stories. 

It will be full of interaction, engagement and discussion as we take you on a whistle-stop tour of what we reckon makes a great story, especially during a crisis. We’ll even show you some of the work we’ve been engaged in since March 2020. 

Overall course aim

Everyone working in the voluntary sector must play a positive part in the promotion of your charity’s mission and work - it’s crucial. 

You have amazing stories, which can influence funders, stakeholders, civic and elected leaders, your supporters, and the wider public. So, we’re going to ban jargon, cut out codswallop and create a bunkum-free zone by guiding you through a cracking morning of comms advice and storytelling support. 

Course objectives

During this online course we will: 

• find out what you need to get from the session 

• explain the value of storytelling 

• take you through our six stages to get a great story

• identify what currently works (or how to adapt) 

• brainstorm some of your own organisation’s storytelling needs, together

Who was the course aimed at?

This course is aimed at anyone new-ish to communications and marketing in the workplace and/or voluntary sector, or anyone who wishes to refresh their existing skills.

Entry requirements

There are no formal entry requirements

Other Information

Session format:

3 hours, plus a 15-minute break half-way

Bring with you:

What’s the big thing happening in your organisation right now? Know it, and be ready to share it! 

Previous delegate comments
• "Lawrence was knowledgeable, but more importantly he listened to the delegates to ensure that he used relevant parts of his knowledge."• "The trainer made the course fun and relaxed"
In house training service
This course can be delivered in-house. Find out more
Cost
£115 (member rate £75)

If you belong to an SCVO member/supporter organisation, please sign in with a My SCVO account to save £40 on this course

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