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Supporting Scotland's vibrant voluntary sector

Scottish Council for Voluntary Organisations

The Scottish Council for Voluntary Organisations is the membership organisation for Scotland's charities, voluntary organisations and social enterprises. Charity registered in Scotland SC003558. Registered office Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh EH3 6BB.

Comms and marketing made easy

Date
10:00-13:00, 5 December 2024
Course length
1 Day
Attendance
Online
Contact
Helen Swatton
Trainer
Lawrence Broadie
Topic
Comms & marketing
Course overview

Despite what people in communications say, "communications" is really not that complicated. 

What is complicated is knowing how to engage with supporters, stakeholders, funders and friends so as to keep the show on the road. 

It has never been more important to keep communicating (talking and listening), and yet there has rarely been such demands placed on people to deliver. 

Our Comms and marketing made easy course with Lawrence Broadie from Electrify has been adapted for the times we live in and although it will be delivered digitally, you can be sure it will still pop! 

This refreshed course will focus on the thing we believe every voluntary sector organisation needs to do: tell stories. 

It will be full of interaction, engagement and discussion as we take you on a whistle-stop tour of what we reckon makes a great story and how you can go about telling them. There are loads of ways!

You’ll also be able to see some of the work Electrify have been engaged in recently. 

Overall course aim

Everyone working in the voluntary sector must play a positive part in the promotion of your charity’s mission and work - it’s crucial. 

You have amazing stories, which can influence funders, stakeholders, civic and elected leaders, your supporters, and the wider public. So, we’re going to ban jargon, cut out codswallop and create a bunkum-free zone by guiding you through a cracking morning of comms advice and storytelling support. 

And, remember to bring whatever the big thing that's happening in your organisation right now. Know it, and be ready to share it!  

Course objectives

During this online course we will: 

  • Learn about you, your organisation and find out what you need to get from the day
  • Explain what we mean by storytelling, and why it matters   
  • Take you through our six stages to get a great story
  • Identify what currently works (or how to adapt) with latest trends and tactics 
  • Brainstorm some of your own organisation’s storytelling needs, together
Who is the course aimed at?

This course is aimed at anyone new-ish to communications and marketing in the workplace and/or voluntary sector, or anyone who wishes to refresh their existing skills.

Entry requirements

There are no formal entry requirements

Other Information

Session format: 3-hours, plus a 15-minute break half-way

Previous delegate comments
  • "Overall the session was great. It was well organised and Lawrence delivered the workshop in a professional and enjoyable way."
  • "Really enjoyed the session. Lawrence was great, he managed to created a good online presence which is not easy via Zoom."
  • "The structure and flow was clear and there was never any rush."
In house training service
This course can be delivered in-house. Find out more
Cost
£130 (member rate £90)

If you belong to an organisation in SCVO membership, you will save £40 when booking this course

Find out if your organisation is an SCVO member or supporter

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